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Cookie Policy

Effective Date: 2026-8

What Are Cookies and What Does This Policy Cover?

Cookies are small pieces of text used to store information in web browsers. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. Other technologies, including data that we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this policy, we refer to all of these technologies as "cookies."

Varrmall is a cross-border e-commerce SaaS platform. Our services are provided through the following domains:

Platform Admin Panel: admin.varrmall.com — used by platform operators and merchants for backend management

Merchant Storefront: *.myvarrmall.com — each merchant has an independent subdomain (e.g., yourstore.myvarrmall.com), and merchants may also bind custom domains (e.g., www.yourstore.com)

We use cookies when you visit any of the above domains, use the Varrmall platform services, or visit third-party websites that integrate Varrmall services. Cookies enable Varrmall to offer the platform services to you and to understand the information that we receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

This policy explains how we use cookies and the choices you have. Except as otherwise stated in this policy, our Privacy Policy will apply to our processing of the data that we collect via cookies.

Why Do We Use Cookies?

Cookies help us provide, protect, and improve the Varrmall platform, such as by personalising content, tailoring and measuring ads, and providing a safer experience. The cookies that we use include session cookies, which are deleted when you close your browser, and persistent cookies, which stay in your browser until they expire or you delete them. The cookies that we use and how we use them may change over time as we improve and update the Varrmall platform. We typically use them for the following purposes:

Authentication

We use cookies to verify your identity and keep you logged in while you use the Varrmall platform. On the admin panel (admin.varrmall.com), this enables merchants and platform operators to securely access backend management functions. On merchant storefronts (*.myvarrmall.com), this enables buyers to securely access their accounts, shopping carts, and order information without having to log in every time they visit.

Security, Site and Product Integrity

Cookies help us protect the security of your account, prevent fraudulent activity, and maintain the integrity of the Varrmall platform. We use cookies to detect and prevent unauthorised access, cross-site request forgery attacks, and other behaviours that may compromise your data or platform security. Security cookies on the admin panel are also used to restrict access to sensitive operations, such as store settings, payment configuration, and data exports.

Advertising, Recommendations, Insights and Measurement

We use cookies to show you more relevant ads, measure the effectiveness of advertising campaigns, and provide buyers with personalised product recommendations. On merchant storefronts, cookies help merchants understand which products and pages are popular so they can improve their product display. We may use cookies from third-party partners (such as Meta, TikTok, and Google) for these purposes, which are enabled and configured by merchants within their stores.

Site Features and Services

Cookies enable the core functions of the Varrmall platform to operate properly. On the admin panel, cookies remember your interface preferences, filter conditions, and operational states. On merchant storefronts, cookies remember buyers' language and currency preferences, shopping cart contents, recently viewed products, and wishlists. Without these cookies, you may not be able to use essential functions such as shopping, checkout, and backend management.

Performance

Cookies help us understand the performance of the Varrmall platform, including page load speeds and error rates. This enables us to identify and resolve technical issues to ensure that both the admin panel and merchant storefronts run smoothly.

Analytics and Research

We use cookies to collect anonymous information about how visitors interact with the Varrmall platform. On the admin panel, this includes merchants' feature usage frequency and operation paths. On merchant storefronts, this includes buyers' traffic sources, browsing paths, and session durations. This information helps us analyse usage patterns and improve product design and user experience.

Third-Party Websites and Apps

When you visit third-party websites and apps that integrate Varrmall services (such as shopping widgets, payment components, and logistics tracking components), we may place cookies on those websites and receive information stored in cookies. This enables us to provide services such as payment processing and order synchronisation, and to understand how Varrmall services are used on those platforms.

Where Do We Use Cookies?

We may place cookies on your computer or device and receive information stored in cookies when you use or visit:

  • The Varrmall Admin Panel (admin.varrmall.com), including the merchant backend and platform operation management interface;
  • Varrmall Merchant Storefronts (*.myvarrmall.com), including each merchant's independent subdomain store;
  • Merchant-Bound Custom Domains, i.e., independent domains bound by merchants to Varrmall via CNAME resolution (e.g., www.yourstore.com);
  • Third-party websites and apps that integrate Varrmall technologies (such as shopping cart, payment, and logistics tracking components).

When you visit these websites and apps, Varrmall uses cookies and receives information, including device information and information about your activity, without any further action from you. This occurs whether or not you have a Varrmall account or are logged in.

Note on Domains and Cookie Scope: The admin panel (admin.varrmall.com) and merchant storefronts (*.myvarrmall.com) use different domains, so their respective cookies are independent and not shared across domains. Cookies under merchant-bound custom domains are managed independently by that merchant's store and are isolated from other merchant storefronts and the platform admin panel.

Do Other Companies Use Cookies in Connection with the Varrmall Platform?

Yes, other companies use cookies on the Varrmall platform to provide advertising, measurement, marketing, and analytics services to us and to merchants, and to provide certain features and improve our services for you.

For example, other companies' cookies help tailor ads off Varrmall merchant storefronts, measure their performance and effectiveness, and support marketing and analytics. Certain features on the Varrmall platform use cookies from other companies to function, such as payment processing (PayPal), mapping services, and security features.

The main partners that use cookies on the Varrmall platform include:

  • Google (Google Analytics, Google Ads) — used for traffic analysis and ad performance measurement; merchants can enable or disable this in the store admin panel
  • Meta (Facebook Pixel) — used for ad tracking, retargeting, and conversion measurement; configured by merchants within their stores
  • TikTok (TikTok Pixel) — used for ad tracking and conversion measurement; configured by merchants within their stores
  • PayPal — used for payment processing and fraud prevention; set during the checkout flow
  • Cloudflare — used for website security and performance optimisation; active on all Varrmall domains
  • Microsoft Bing — used for ad delivery and conversion tracking; optionally enabled by merchants
Merchant Responsibility Notice: Third-party advertising and analytics cookies enabled by merchants in their stores (including subdomains and custom domains) are configured and managed by the merchant independently, and merchants are responsible for ensuring compliance with privacy regulations in their target markets. Varrmall, as the technology service provider, provides merchants with cookie management tools but is not responsible for third-party cookies configured by merchants on their own.

Third-party companies also use cookies on their own websites and apps in connection with Varrmall services. To understand how other companies use cookies, please review their respective policies.

How Can You Control Your Information?

We use cookies to help personalise and improve content and services, provide a safer experience, and show you useful and relevant ads on and off the Varrmall platform. You can control how we use data to show you ads and more by using the tools described below.

If You Are a Merchant (Admin Panel User)

You can manage the following cookie-related settings in the merchant backend at admin.varrmall.com:

  • Configure your store's cookie consent banner under "Settings" → "Privacy & Compliance", including whether to enable non-essential cookies
  • Enable or disable third-party advertising Pixels (Meta, TikTok, Google Ads, etc.) under "Marketing" → "Ad Tracking"
  • Manage the enablement status of traffic analytics tools under "Settings" → "Analytics"

If You Are a Buyer (Storefront User)

When you visit any Varrmall merchant store, you can control cookies in the following ways:

  • Cookie Consent Banner: When you first visit a store, we display a cookie consent banner where you can choose to accept or reject non-essential cookies. You can modify your preferences at any time by clicking the "Cookie Settings" link in the store footer.
  • Browser Cookie Controls: Most web browsers allow you to view, delete, and block cookies through your browser settings. Please note that if you choose to block cookies, some store functions (such as shopping cart, login, and checkout) may not work properly.
  • Ad Opt-Out: You can opt out of personalised ads through Google Ads Settings, Meta Ad Preferences, and TikTok in-app privacy settings.

Everyone

Whether you are a merchant or a buyer, and whether or not you have a Varrmall account, you can control cookies through your browser settings. Most browsers allow you to view stored cookies, delete them individually, block third-party cookies, block cookies from specific websites, or automatically delete cookies when you close your browser.

Below are management entry points for major browsers:

  • Google Chrome: Enter chrome://settings/cookies in the address bar
  • Mozilla Firefox: Enter about:preferences#privacy in the address bar
  • Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: Enter edge://settings/content/cookies in the address bar

More Information About Online Advertising

To learn more about online advertising, including how to opt out of interest-based advertising, please visit the opt-out pages of the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or legal and regulatory requirements. The updated policy will be published on this page with an effective date noted. For material changes, we will notify merchants via admin panel notifications or email, and update the consent banner on merchant storefronts.

We recommend that you review this policy periodically to stay informed of the latest information.

Contact Us

If you have any questions or concerns about this Cookie Policy, please contact us at:

  • Email: [email protected]